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SEO Specialist - resume example

Not sure what to put on your resume for the SEO Specialist role? We've analyzed the common theme among resumes for this specific position, alongside researching what employers typically expect from those applying.
Illustration: TaskTeller

Objective

Detail-oriented and analytical professional with 4+ years of experience in enhancing online visibility and engagement. Adept at conducting high-level keyword research, crafting SEO strategies, and implementing optimization techniques to boost organic search rankings and drive traffic. Committed to staying ahead of the curve with the latest SEO trends and algorithm updates.

Professional Experience

Senior SEO Analyst
Digital Dynamics, New York, NY
June 2019 – Present

  • Spearheaded a comprehensive SEO strategy that increased organic traffic by 40% within the first year.
  • Conducted in-depth keyword research and analysis leading to a 25% improvement in targeted keyword rankings.
  • Collaborated with content teams to optimize website content, resulting in a 35% increase in SERP click-through rates.
  • Managed a portfolio of 50+ client websites, consistently achieving and maintaining top rankings in competitive niches.

SEO Coordinator
MarketMovers, Austin, TX
May 2016 – May 2019

  • Implemented on-page SEO tactics that contributed to a 20% uplift in organic search performance across client websites.
  • Assisted in developing link-building campaigns that improved domain authority for key client sites.
  • Monitored and reported on search rankings, web analytics, and other key performance indicators.
  • Educated clients and internal teams on best practices for SEO, contributing to a culture of knowledge-sharing and collaboration.

Education

Bachelor of Science in Marketing
University of Texas, Austin, TX
Graduated May 2016

Skills

  • Keyword Research & Strategy
  • On-Page & Off-Page SEO
  • Google Analytics & Search Console
  • Technical SEO Audits
  • Content Optimization
  • Link Building Techniques
  • SEO Reporting & Analysis
  • Trend Monitoring & Algorithm Updates

Certifications

  • Google Analytics Certified
  • Advanced SEO Certification, MarketMotive

Languages

  • English (Native)
  • Spanish (Professional Proficiency)

Professional Development

  • Attended the annual MozCon for the latest SEO insights (2017-2022)
  • Completed a course in Advanced Content Marketing Strategies, Content Marketing Institute

References

Available upon request.


By meticulously detailing your expertise and accomplishments in the field, your resume will not only pass the scrutiny of SEO tools and analytics but will also resonate with hiring managers looking for a candidate who can navigate the complexities of search engine algorithms with finesse and strategy.

How to Make Your Resume ATS-Friendly

ATS (Applicant Tracking System) is a software application that automates the recruitment process for employers. It streamlines sorting, scanning, and ranking job applications by filtering resumes based on predefined keywords, skills, job titles, and other criteria. This assists recruiters in efficiently identifying qualified candidates for open positions.

  • Use simple formatting: ATS systems best read resumes with clear and straightforward formatting. Avoid using headers or footers, tables, images, or graphics, as these can confuse the ATS.
  • Include relevant keywords: Tailor your resume with keywords from the job description. ATS systems scan for these keywords to determine if your skills and experiences match the job requirements.
  • Stick to standard headings: Use common heading titles like “Work Experience,” “Education,” and “Skills” to ensure the ATS can easily find and categorize your information.
  • Choose the correct file type: Submit your resume as a Word document (.doc or .docx) or a plain text file (.txt) for maximum compatibility. Avoid PDFs unless specified.
  • Keep consistent job titles: If your previous job titles are not industry-standard, consider altering them slightly (without misrepresenting your role) to match more familiar titles.
  • Avoid fancy fonts or creative layouts: Stick to traditional fonts like Arial, Calibri, or Times New Roman. Creative designs and fonts might look appealing but can be problematic for ATS parsing.
  • Use full forms and acronyms: If you include technical terms or certifications, use their spelled-out form and acronyms to ensure the ATS recognizes them.
  • Be precise with dates: Format dates clearly and consistently, ideally in a ‘Month YYYY’ format.
  • Proofread for spelling and grammar: Errors can confuse the ATS. Proofread your resume or use a tool to check for accuracy.
  • Test your resume: Before submitting, test it through an ATS resume checker to see how it reads your information.

By following these guidelines, your resume will be better equipped to pass through ATS filters, increasing your chances of landing an interview.

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