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Senior Sales & Marketing Manager - resume example

Not sure what to put on your resume for the Senior Sales & Marketing Manager role? We've analyzed the common theme among resumes for this specific position, alongside researching what employers typically expect from those applying.
Illustration: TaskTeller

John Doe | Senior Sales & Marketing Leader

Contact Information

  • Phone: (555) 123-4567
  • Email:
  • LinkedIn:
  • Address: 123 Business Ave, Commerce City, CO 80022

Professional Summary
Dynamic and results-oriented leader with over 15 years of experience in driving profitable growth through strategic sales and marketing initiatives. Adept at identifying market opportunities, developing targeted campaigns, and leading cross-functional teams to exceed business objectives. Proven track record of nurturing key client relationships and delivering innovative solutions that enhance brand visibility and market share.

Professional Experience

XYZ Corporation, Commerce City, CO
Director of Sales & Marketing | June 2016 – Present

  • Spearheaded a sales team of 30 members, achieving a 25% increase in annual revenue over three years.
  • Designed and executed a digital marketing strategy that resulted in a 40% uplift in online engagement.
  • Forged strategic partnerships leading to a 15% expansion of the company’s market presence.
  • Implemented a CRM system that improved customer retention rates by 20%.

ABC Enterprises, Denver, CO
Regional Sales Manager | May 2011 – May 2016

  • Managed and grew a sales territory that consistently outperformed company averages by 10%.
  • Launched a new product line that captured a 5% market share within the first year.
  • Trained and mentored a sales force that became the top-performing regional team nationwide.
  • Negotiated high-value contracts that resulted in a sustained 30% increase in B2B sales.


Master of Business Administration (MBA), Marketing
University of Colorado, Boulder, CO | Graduated May 2008

Bachelor of Science in Business Administration
Colorado State University, Fort Collins, CO | Graduated May 2004


  • Strategic Planning & Execution
  • Sales Team Leadership
  • Digital Marketing & SEO
  • Market Research & Analysis
  • Client Relationship Management (CRM)
  • Budget Management & Cost Control
  • Negotiation & Contract Management
  • Staff Training & Development


  • Certified Sales Executive (CSE)
  • Certified Marketing Management Professional (CMMP)


  • Sales Director of the Year, XYZ Corporation, 2018
  • Top 100 Marketing Leaders, Sales & Marketing Magazine, 2017

Professional Affiliations

  • National Association of Sales Professionals (NASP)
  • American Marketing Association (AMA)


  • English (Native)
  • Spanish (Fluent)

Remember, the key to a compelling resume for a senior position in sales and marketing is to emphasize leadership, strategic thinking, and a consistent record of success. Use this example as a blueprint to highlight your own achievements and tailor it to reflect your personal brand and professional journey.

How to Make Your Resume ATS-Friendly

ATS (Applicant Tracking System) is a software application that automates the recruitment process for employers. It streamlines sorting, scanning, and ranking job applications by filtering resumes based on predefined keywords, skills, job titles, and other criteria. This assists recruiters in efficiently identifying qualified candidates for open positions.

  • Use simple formatting: ATS systems best read resumes with clear and straightforward formatting. Avoid using headers or footers, tables, images, or graphics, as these can confuse the ATS.
  • Include relevant keywords: Tailor your resume with keywords from the job description. ATS systems scan for these keywords to determine if your skills and experiences match the job requirements.
  • Stick to standard headings: Use common heading titles like “Work Experience,” “Education,” and “Skills” to ensure the ATS can easily find and categorize your information.
  • Choose the correct file type: Submit your resume as a Word document (.doc or .docx) or a plain text file (.txt) for maximum compatibility. Avoid PDFs unless specified.
  • Keep consistent job titles: If your previous job titles are not industry-standard, consider altering them slightly (without misrepresenting your role) to match more familiar titles.
  • Avoid fancy fonts or creative layouts: Stick to traditional fonts like Arial, Calibri, or Times New Roman. Creative designs and fonts might look appealing but can be problematic for ATS parsing.
  • Use full forms and acronyms: If you include technical terms or certifications, use their spelled-out form and acronyms to ensure the ATS recognizes them.
  • Be precise with dates: Format dates clearly and consistently, ideally in a ‘Month YYYY’ format.
  • Proofread for spelling and grammar: Errors can confuse the ATS. Proofread your resume or use a tool to check for accuracy.
  • Test your resume: Before submitting, test it through an ATS resume checker to see how it reads your information.

By following these guidelines, your resume will be better equipped to pass through ATS filters, increasing your chances of landing an interview.

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