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Search Engine Optimizer - resume example

Not sure what to put on your resume for the Search Engine Optimizer role? We've analyzed the common theme among resumes for this specific position, alongside researching what employers typically expect from those applying.
Illustration: TaskTeller

John Doe | SEO Specialist

Contact Information

  • Phone: (555) 123-4567
  • Email: john.doe@example.com
  • LinkedIn: linkedin.com/in/johndoe
  • Portfolio: johndoeSEOportfolio.com

Professional Summary
Seasoned SEO Specialist with over 5 years of experience in enhancing website visibility and driving organic traffic. Adept at conducting in-depth keyword research, crafting SEO-friendly content, and implementing link-building strategies. Proven track record of improving search engine rankings and collaborating with cross-functional teams to align SEO with overall business strategies.

Skills

  • Keyword Research & Strategy
  • On-Page & Off-Page SEO
  • Technical SEO Audits
  • Content Optimization
  • Link Building Campaigns
  • Google Analytics & Search Console
  • SEO Tools (SEMrush, Ahrefs, Moz)
  • Data Analysis & Reporting
  • HTML/CSS Basics
  • WordPress SEO

Professional Experience

Senior SEO Specialist | XYZ Digital Agency
Jan 2019 – Present

  • Spearheaded the SEO strategy for a portfolio of 15+ clients, resulting in an average 30% increase in organic traffic year-over-year.
  • Conducted comprehensive technical SEO audits and implemented corrective actions, improving site speed and crawlability.
  • Collaborated with content teams to optimize and create SEO-driven content, achieving top 3 SERP rankings for 80% of targeted keywords.
  • Managed link-building initiatives that increased domain authority for clients by an average of 15 points.

SEO Analyst | Web Solutions Inc.
May 2016 – Dec 2018

  • Performed detailed keyword research and analysis to inform content strategies, increasing organic search visibility by 50%.
  • Optimized website structures and navigation, reducing bounce rates by 20% and enhancing user experience.
  • Utilized Google Analytics to monitor performance metrics, providing monthly reports and actionable insights to stakeholders.

Education

Bachelor of Science in Marketing
University of Digital Arts, 2016

  • Specialization in Digital Marketing
  • Completed coursework in Search Engine Marketing and Web Analytics

Certifications

  • Google Analytics Certified
  • Advanced SEO Certification, MarketMotive

Projects

Website Revamp for TechStart Inc.

  • Led an end-to-end website overhaul, focusing on SEO best practices, which resulted in a 40% uplift in organic traffic within 6 months.

E-commerce SEO Strategy for RetailPro

  • Developed and executed a comprehensive SEO strategy for a major e-commerce platform, leading to a 25% sales increase from organic search.

Professional Development

  • Regular attendee of SEO conferences and webinars, including MozCon and Search Marketing Expo.
  • Active member of the SEO community on forums and social media, staying abreast of the latest industry trends and algorithm updates.

References
Available upon request.

How to Make Your Resume ATS-Friendly

ATS (Applicant Tracking System) is a software application that automates the recruitment process for employers. It streamlines sorting, scanning, and ranking job applications by filtering resumes based on predefined keywords, skills, job titles, and other criteria. This assists recruiters in efficiently identifying qualified candidates for open positions.

  • Use simple formatting: ATS systems best read resumes with clear and straightforward formatting. Avoid using headers or footers, tables, images, or graphics, as these can confuse the ATS.
  • Include relevant keywords: Tailor your resume with keywords from the job description. ATS systems scan for these keywords to determine if your skills and experiences match the job requirements.
  • Stick to standard headings: Use common heading titles like “Work Experience,” “Education,” and “Skills” to ensure the ATS can easily find and categorize your information.
  • Choose the correct file type: Submit your resume as a Word document (.doc or .docx) or a plain text file (.txt) for maximum compatibility. Avoid PDFs unless specified.
  • Keep consistent job titles: If your previous job titles are not industry-standard, consider altering them slightly (without misrepresenting your role) to match more familiar titles.
  • Avoid fancy fonts or creative layouts: Stick to traditional fonts like Arial, Calibri, or Times New Roman. Creative designs and fonts might look appealing but can be problematic for ATS parsing.
  • Use full forms and acronyms: If you include technical terms or certifications, use their spelled-out form and acronyms to ensure the ATS recognizes them.
  • Be precise with dates: Format dates clearly and consistently, ideally in a ‘Month YYYY’ format.
  • Proofread for spelling and grammar: Errors can confuse the ATS. Proofread your resume or use a tool to check for accuracy.
  • Test your resume: Before submitting, test it through an ATS resume checker to see how it reads your information.

By following these guidelines, your resume will be better equipped to pass through ATS filters, increasing your chances of landing an interview.

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