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Salesman - resume example

Not sure what to put on your resume for the Salesman role? We've analyzed the common theme among resumes for this specific position, alongside researching what employers typically expect from those applying.
Illustration: TaskTeller

John Doe | Sales Professional

Contact Information

  • Phone: (555) 123-4567
  • Email:
  • LinkedIn:

Professional Summary
Dynamic and results-oriented sales professional with over 5 years of experience in fast-paced sales environments. Proven track record of exceeding sales targets by leveraging excellent negotiation skills and a deep understanding of customer needs. Adept at building relationships, conducting market analysis, and developing strategies to increase profitability.

Professional Experience

Senior Sales Representative | ABC Tech Solutions
New York, NY | June 2018 – Present

  • Surpassed sales targets by 25% for five consecutive quarters through strategic client outreach and product demonstrations.
  • Cultivated a portfolio of 50+ high-value clients, contributing to a 30% increase in company revenue.
  • Led a team of 5 sales associates to optimize sales processes, resulting in a 15% reduction in sales cycle duration.
  • Implemented a CRM system that improved client tracking and personalized follow-ups, increasing customer retention by 20%.

Sales Associate | XYZ Electronics Inc.
Los Angeles, CA | May 2015 – May 2018

  • Achieved ‘Top Sales Associate’ award for two years running, recognizing outstanding sales performance and customer service.
  • Developed and maintained relationships with over 100 regular customers, resulting in a 40% repeat business rate.
  • Organized weekly team meetings to share best practices, which contributed to a 10% overall increase in team sales.


Bachelor of Science in Business Administration
University of California, Los Angeles | June 2015

  • Specialization in Marketing
  • Graduated Cum Laude


  • Persuasive Communication
  • Relationship Building
  • Strategic Planning
  • Market Research & Analysis
  • CRM Software Proficiency (Salesforce, HubSpot)
  • B2B & B2C Sales
  • Lead Generation & Conversion
  • Sales Forecasting


  • Consistently exceeded quarterly sales targets by 20% or more.
  • Awarded ‘Salesperson of the Year’ at ABC Tech Solutions for exceptional performance in 2019.
  • Successfully expanded the customer base by 35% within the first year at XYZ Electronics Inc.


  • English (Native)
  • Spanish (Fluent)

Professional Development

  • Advanced Sales Strategies Course, Sales Academy, 2019
  • Certified Professional Sales Person (CPSP), National Association of Sales Professionals, 2018

Remember, the key to a successful sales resume is to demonstrate your ability to sell, and that starts with selling yourself on paper. Use this example as a blueprint to craft a resume that highlights your unique skills and achievements, and you’ll be well on your way to securing your next sales role.

How to Make Your Resume ATS-Friendly

ATS (Applicant Tracking System) is a software application that automates the recruitment process for employers. It streamlines sorting, scanning, and ranking job applications by filtering resumes based on predefined keywords, skills, job titles, and other criteria. This assists recruiters in efficiently identifying qualified candidates for open positions.

  • Use simple formatting: ATS systems best read resumes with clear and straightforward formatting. Avoid using headers or footers, tables, images, or graphics, as these can confuse the ATS.
  • Include relevant keywords: Tailor your resume with keywords from the job description. ATS systems scan for these keywords to determine if your skills and experiences match the job requirements.
  • Stick to standard headings: Use common heading titles like “Work Experience,” “Education,” and “Skills” to ensure the ATS can easily find and categorize your information.
  • Choose the correct file type: Submit your resume as a Word document (.doc or .docx) or a plain text file (.txt) for maximum compatibility. Avoid PDFs unless specified.
  • Keep consistent job titles: If your previous job titles are not industry-standard, consider altering them slightly (without misrepresenting your role) to match more familiar titles.
  • Avoid fancy fonts or creative layouts: Stick to traditional fonts like Arial, Calibri, or Times New Roman. Creative designs and fonts might look appealing but can be problematic for ATS parsing.
  • Use full forms and acronyms: If you include technical terms or certifications, use their spelled-out form and acronyms to ensure the ATS recognizes them.
  • Be precise with dates: Format dates clearly and consistently, ideally in a ‘Month YYYY’ format.
  • Proofread for spelling and grammar: Errors can confuse the ATS. Proofread your resume or use a tool to check for accuracy.
  • Test your resume: Before submitting, test it through an ATS resume checker to see how it reads your information.

By following these guidelines, your resume will be better equipped to pass through ATS filters, increasing your chances of landing an interview.

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